Toy market news

Sinking Ship properties name global license agents

Sinking Ship Entertainment is partnering with four international licensing agents to expand consumer products offerings for its series Odd Squad and Dino Dana.

Odd Squad licensing programs in the U.K. and Australia will be managed by Fryday Brands Limited and WP Brands, respectively. Meanwhile Dino Dana appointed Exim Licensing for Mexico and Mon Entertainment across Central America, the Caribbean, Colombia, Venezuela, Ecuador, and Peru.

Dino Dana‘s licensing program is currently growing with recent publishing agreements brokered by Mango Publishing for Dino Dana Field Guides in China, South Korea, and Russia; meanwhile, toy partner Safari Ltd. is gearing up to expand its line of dino figures inspired by the series internationally.

In the U.S. and Canada, Sinking Ship recently sealed deals for both brands via Kids Licensing for arts and crafts products in the Value Channel (with a retailer to be announced later this year), Odd Squad-themed bath products from Centric Beauty (U.S.), and puzzles and games from Lafayette Puzzle Factory (U.S.)

Dino Dana is a STEM preschool series produced by Sinking Ship for Amazon Prime Video and TVOKids, focusing on the title character Dana, a 10-year-old “paleontologist-in-training.” Sinking Ship’s Odd Squad is a STEM series co-produced with Fred Rogers Productions for PBS Kids, aimed at ages 5 to 8, about a team of young agents who use teamwork and perseverance to solve problems in each episode.