Toy market news

Skydance Animation inks multi-year, multi-film agreement with Spin Master

Skydance Animation has announced a multi-year agreement with leading global children’s entertainment company Spin Master, to become the studio’s master toy licensee. The first feature property included under the pact is Apple Original Film Spellbound, directed by Vicky Jenson, which will debut globally on Apple TV+. Spin Master will bring characters from the show to life with products including fashion dolls, mini-dolls and vehicles. The agreement also gives Spin Master the rights to develop toy lines for other upcoming Skydance animated features.

Spellbound is a new animated musical that follows a young girl who sets out to break the spell that has divided her kingdom in two. It is written by Lauren Hynek, Elizabeth Martin and Linda Woolverton, with original score from Academy Award-winner Alan Menken, and lyrics by Glenn Slater. Chris Montan serves as executive music producer.

anbmedia.com