Toy market news

Spin Master announces global publishing deal for Mighty Express

By toyworldmag.co.uk

The deal is announced as Season Two of Mighty Express launches on Netflix as part of Spin Master’s commitment to a multiplatform content strategy.

Spin Master has announced a global publishing deal for its Mighty Express franchise. Penguin Young Readers, a division of Penguin Random House, will have the global rights to publish 8x8s, board books, shaped board books, picture books, novelty books, leveled readers, holiday books and exclusive rights to sticker, activity, colouring and novelty books for the animated pre-school series.

Spin Master launched the original animated pre-school series on Netflix in September 2020. Featuring a cast of trains and their kid best buddies, Mighty Express appeals to both pre-schoolers and their parents through inclusive and diverse characters combined with stories that promote hard work and celebrate accomplishments and fast paced fun. Built within a franchise ecosystem that includes the streaming series, a YouTube content destination, a mobile app and a toy line slated to launch in autumn 2021, Penguin Random House will further enrich the franchise by sharing the quirky characters and their exciting adventures with pre-schoolers in new formats.

The animated series marks Spin Master Entertainment’s first series launching straight to a streaming platform and is part of the company’s commitment to a multiplatform content strategy. The franchise is wholly-owned by Spin Master and the company retains the rights to distribution of the series including licensing of consumer products.

The Penguin Young Readers line of books and activities is expected to launch in autumn 2021.