Toy market news

Spin Master heads to Gotham City for ‘The Batman’ product line

Chalk it up to the nefarious antics of the Penguin and The Riddler, but images and details regarding Spin Master‘s new collection of toys based on director Matt Reeves’ The Batman have been leaking steadily since last October.

Now, in partnership with Warner Bros. Consumer Products, the entrance to the Batcave has finally - officially - been blown open with this week’s formal unveiling of the consumer products program for the film.

Spin Master is entering the third year of its partnership for DC and Batman-branded toys with a robust lineup of action figures, vehicles, and playsets based on The Batman. Available in 4- and 12-inch scales, the new assortment includes products inspired by the lead characters and the actors that play them, including Batman/Bruce Wayne (Robert Pattinson), Catwoman/Selina Kyle (Zoe Kravitz), Oswald Cobblepot/The Penguin (Colin Farrell), and Edward Nashton/The Riddler (Paul Dano).

Warner Bros. Consumer Products also collaborated with numerous licensees, including Funko, Mattel (Hot Wheels), McFarlane Toys (action figures), and others for the biggest Batman product year in more than a decade.

toybook.com