Toy market news

Streaming into sales: How streaming services impact the toy industry

It’s been nearly 15 years since Netflix first started to offer its subscribers a library of online video content for a flat monthly fee, introducing a new way to watch TV and movies that would ultimately eclipse - or more accurately, obliterate - its existing DVD-by-mail rental service. Today, content streaming is still a hot topic. From the ever-increasing number of platforms vying for viewers’ eyeballs (and dollars) to a tidal wave of thorny questions about the impact of day-and-date movie releases, this now-integral part of our entertainment consumption is complex, multifaceted, and still evolving.

One of the many facets is the impact that streaming platforms have on consumer products and, specifically, on toys. It is a fact that streaming viewership among kids is continuing to grow, as weekly linear TV viewership declines.