Toy market news

Studio 100 Media journeys back in time with new dino animation series Vegesaurs

International production and distribution company Studio 100 Media has been receiving positive feedback for its latest venture: Vegesaurs

Vegesaurs are vegetable and fruit-shaped dinosaurs ready to address and teach relatable themes for upper pre-schoolers such as getting to sleep, sharing, friendship, nurturing mealtimes, and play. Starring the lead character Ginger, a young Tricarrotops (carrot) with others including P(ea)-Rex, Cornasaurus (corn), Bananaraptor, Coconutdon, Broccolisaurus, Bokchoydactyl, Tomatodon, Appleflyrus and Potatodon, Vegesaurs’ aim is to enrich and enhance children’s imagination.

The action-comedy CGI-animated TV series (20 x 5’) is produced by independent Australian producer Cheeky Little for the Australian Broadcasting Company (ABC) and France TV. Principal production funding is provided by Screen Australia, with Studio 100 as co-investor. Based on a concept created by Gary Eck and Nick O’Sullivan, the series is targeted at preschoolers and planned for delivery in 2022. ABC will broadcast it in Australia under the title “Ginger & the Vegesaurs”. Studio 100 Media is responsible for the worldwide distribution of content and licensing & merchandising rights of the series.

Strong interest has already been received from various broadcasters. Studio 100 Media believes the appealing short-form content is a great fit for digital platforms offering new marketing opportunities, and that Vegesaurs addresses multiple execution layers such as collectability, publishing, plush, and gaming.

Studio 100 Media is an international production and distribution company within the children’s and family entertainment sector. The company produces and acquires new content, engages in co-production and co-financing activities and is also responsible for the international distribution of its own- and third-party rights. Based in Munich, Germany, the company is a 100 percent subsidiary of Belgian firm Studio 100.