8:50 h / 2021/11/15
Four in five parents feel pressured to make this holiday season the most memorable one for their children, according to new research
A study of 2,000 parents of children ages 0 to 12 found that parents plan on making this holiday season memorable by keeping holiday traditions like decorating, baking, spending time with their loved ones – and by buying plenty of gifts.
One in six parents noted that they always struggle to find something their child would want as a gift. That’s why one in seven respondents begin holiday shopping as early as September.
Sixty-two percent of those who celebrate the holidays feel they spend too much time on gift shopping, with a quarter of parents saying they take at least a week to complete their holiday shopping for their children (27%).
The pressure is on for 41% of parents who said their kids would feel disappointed if they don’t get the gift they want. And the top gifts kids want for the holidays are toys (62%) and electronics (58%).
Conducted by OnePoll on behalf of The Toy Association, the survey showed parents are upping their research game to find the best toys for their children – whether reading online reviews (47%) or learning about them from child influencers on social media (45%).