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Sustainability in Licensing, Merchandising and Retail

Americans are ‘going green,’ but do sustainable products come at a cost?

Between makeup, clothing and household items, Americans are ‘going green,’ according to a new study. The report found that 1 in 3 Americans check to see if a company has sustainable practices before buying or using their products. About 75% say they prefer products from companies with sustainable products and missions and a quarter only buy from sustainable companies.

The survey, commissioned by manufacturing technology form ARRIS, asked more than 1,000 Americans about their purchasing trends when it comes to sustainability and recycling.