Toy market news

The L.O.L. Surprise! Dolls are going on their first live concert tour

Following the massive success of the L.O.L. Surprise Dolls line, MGA Entertainment (MGAE) is collaborating with Terrapin Station Entertainment to debut the series’ first-ever live concert tour.

Young fans will be able to see Lady Diva, Neonlicious, Swag, and the rest of the Surprise crew rocking out right before their eyes. The tour features all of the electric L.O.L. hits, such as “Calling All B.B.’s” and “Remix,” along with dance choreographies, sweet surprises, interactive opportunities, and awesome visuals. The L.O.L. Surprise! girls will also perform their new songs from the forthcoming L.O.L. album. The dolls are visiting over 100 U.S. cities from the East to West coast, including Los Angeles, Dallas, New York, Atlanta, Chicago, and more.

The live show is being produced by Shank, in partnership with creative director Amy Tinkham. The L.O.L. Surprise live tour will also collaborate with Lyte to help families and fans efficiently reserve tickets. Through Lyte’s Priority Reservation system, families can reserve their spot to attend the show in their preferred city. When tickets become available, those who have already made reservations are among the first to have ticket access. But if fans cannot attend the show, they’re able to return or exchange tickets.

VIP (or, in L.O.L. speak, VIB.B.) packages are also available for fans, which include unique meet and greet opportunities with the dolls and a soundcheck party.