Toy market news

The Nacelle Co. acquires Revell’s Power Lords brand

The Nacelle Co. continues its quest to build up an intellectual property (IP) catalog with the acquisition of the Power Lords brand.

The company behind Netflix’s The Toys That Made Us, the multiplatform A Toy Store Near You, and Behind The Attraction for Disney+ followed the recent news that it’s acquired Ideal Toys’ Robo Force brand with word that the Power Lords - produced by Revell in the 1980s - will join the Nacelle portfolio. The company plans to develop the property into an animated series, a comic book, and a line of toys.

In recent months, The Nacelle Co. has launched a publishing division that will serve to complement the company’s efforts in TV alongside the forthcoming Nacelle Toys division.

Power Lords: The Extra-Terrestrial Warriors was launched in 1983 by Revell, the company known for scale model kits. Eager to follow the success of Mattel’s He-Man and the Masters of the Universe and the popularity of Star Wars, the company entered the action figure aisle with Power Lords, a new brand with a name suspiciously close to the original name for Masters of the Universe - Lords of Power - dashed with a tagline that was still on everyone’s mind following Steven Spielberg’s 1982 hit, E.T. the Extra-Terrestrial.