Toy market news

The Point.1888 tapped as licensing agent for ‘The Raccoons’ relaunch

Another animated family from the 1980s is back: The Raccoons

The Canadian series that aired on the Disney Channel in the U.S. is being reimagined for a new generation by series creator Kevin Gillis with sights set on a full licensing program to go with it. In the UK, The Point.1888 has been tapped to serve as the exclusive brand licensing agent for The Raccoons.

According to Olivia Wiggett, associate commercial manager at The Point.1888, the agency is adding partnerships with nature and forest-focused charities and other organizations to The Raccoons’ licensing strategy beyond its cross-category consumer goods plans.

The Point.1888 is developing products and marketing plans and will be engaging in talks with potential licensees and retailers in the coming weeks.