Toy market news

The Toy Association Awards 2021 TOTY winners

The Toy of the Year (TOTY) Awards are often considered to be the Oscars of the toy industry, and this year’s winners have been named. Due to the ongoing COVID-19 pandemic, the 2021 TOTY Awards were presented virtually during a special online presentation.

After carefully examining 557 nominees submitted by 205 companies, a panel of 18 industry experts determined this year’s 117 finalists across 16 categories. One winner in each category, along with the consumer-chosen People’s Choice Award and the overall Toy of the Year Award were awarded on Friday. And the winners are…

Action Figure of the Year

Toys that represent a person or fictional character intended for active, imaginative and narrative-based play.

Fisher-Price #ThankYouHeroes Line (Mattel Inc.)

Collectible of the Year

Toys that compose a set and can be collected in multiples, can include novelty playthings, miniature versions of existing lines, licensed collectibles, etc.

LEGO Super Mario Character Packs (The LEGO Group)

Construction Toy of the Year

Toys that include building as the primary play pattern.

LEGO Star Wars The Razor Crest (LEGO Systems Inc.)

Creative Toy of the Year

Toys that allow kids to build and/or make items that are unique to them.

Crayola Colors of the World Crayons (Crayola LLC)

Doll of the Year

Toys that include baby, toddler, and fashion dolls.

Barbie Color Reveal (Mattel Inc.)

Game of the Year

Kids and family games, including board, card, electronic, or other physical game formats and puzzles, exclusive of video or app games.

Pokémon Trading Card Game Battle Academy (The Pokémon Co. International)

Infant/Toddler Toy of the Year

Toys that are developed for kids ages 0-3.

Fisher-Price Laugh & Learn Grow-the-Fun Garden to Kitchen (Mattel Inc.)

Innovative Toy of the Year

Toys that utilize innovative design, technology, or manufacturing processes to enhance play value.

Star Wars The Child Animatronic Edition (Hasbro)

License of the Year

The character or property that has had success spreading its brand through the development and merchandising of products developed from the intellectual property.

Star Wars: The Mandalorian (The Walt Disney Co./Lucasfilm)

Outdoor Toy of the Year

Toys that are designed for outdoor play, including ride-ons.

Ultimate Go-Kart (Radio Flyer)

Playset of the Year

Toys that are designed to work together to enact some action or event, including characters and role play.

LEGO Super Mario Bowser’s Castle Boss Battle Expansion Set (LEGO Systems Inc.)

Plush Toy of the Year

Toys that are made of fabric and stuffed with cotton or similar filling, including toys with interactive or electronic features.

Star Wars: The Mandalorian The Child 11-inch Plush (Mattel Inc.)

Preschool Toy of the Year

Toys that are developed for kids ages 3-5.

PAW Patrol Dino Patroller (Spin Master)

Specialty Toy of the Year

Toys that are distributed through independent retailers (i.e., neighborhood toy stores) and not sold at mass brick-and-mortar stores.  Toys that are sold only online do not qualify.

LEGO Ideas Grand Piano (LEGO Systems Inc.)

STEM/STEAM Toy of the Year

Toys that encourage kids to develop skills (foundational or curricular) in the core disciplines of science, technology, engineering, mathematics, and/or art.

Mega Cyborg Hand (Thames & Kosmos)

Vehicle of the Year

Toy cars, trucks, trains, and other vehicles in all scales, including R/C vehicles but exclusive of ride-ons.

Playmobil Back To The Future DeLorean Time Machine (Playmobil)

People’s Choice Award

The Original Spawn Action Figure and Comic Book Remastered (McFarlane Toys)

Story Time Chess

Toy of the Year (TOTY) Award

Star Wars The Child Animatronic Edition (Hasbro)

Read more