Toy market news

The U.S. video game industry grew 30% in Q1, NPD says

Gamers are continuing to fuel massive growth for the U.S. video game industry

The NPD Group‘s Q1 2021 Games Market Dynamics: U.S. report reflects a 30% spike in overall consumer spending from January through March versus last year. Gamers leveled up with $14.92 billion spent across console, PC, and mobile gaming, including hardware, software, accessories, and subscriptions.

Hardware spiked 82% in the quarter while accessories jumped 42%. According to the report, content spending reached $12.8 billion.

The NPD Group’s Games Market Dynamics: U.S. report tracks consumer spend on the video game category, including purchases of video games hardware, content, and accessories while providing insight on trends across physical sales - both new and used - along with game rentals, digital sales, DLC, mobile gaming, and more.

toybook.com