Toy market news

TikTok and Snapchat battle for Gen Z, as Instagram trails with kids

TikTok is making a run for the younger generation, and is developing more channels through which brands can sell.

TikTok is making a run for the Snapchat generation and has already surpassed Instagram with Gen Z users, according to an eMarketer report. Meanwhile, TikTok also just advanced its e-commerce aspirations with a new retail feature being tested in Europe.