Toy market news

Tonies launches Tonies Blocks for more screen-free audio experiences

Tonies is expanding its library of audio stories with a new way to play: Tonies Blocks

Tonies is a screen-free audio entertainment system featuring a soft, 5-by-5-inch speaker cube called the Toniebox. When kids place compatible figures (called Tonies and Creative Tonies) on top of the magnetic base, the Toniebox will activate songs and stories attached to that figure. It’s designed specifically for young kids to operate easily and safely without adult supervision. Tonies Blocks come in themed sets and kids can pair the Blocks with their Toniebox to unlock even more stories and learning adventures.

The blocks combine tactile play with original audio lessons for preschool and kindergarten-level learners, covering topics such as science, arts, technology, history, and more. Each set includes four themed blocks, each containing 7-10 minutes of audio lessons for a total of 25-30 minutes of educational content per set. Additionally, each set is narrated by an expert or celebrity in that themed field.

Tonies Blocks are available exclusively at, with additional sets coming next year. The Tonies library also includes tons of collectible, audible action figures such as Peppa Pig, Peter Rabbit, Mickey Mouse, Elmo, and so many more characters.