Toy market news

Top announcements from Mattel’s 2021 Virtual Analyst Meeting


Mattel Inc. held its Virtual Analyst Meeting yesterday morning as a digital replacement for its annual in-person event that usually takes place at Toy Fair New York (TFNY). While the company has been holding virtual press and retailer presentations to showcase new toys and games for 2021, the analyst event typically comes with some additional reveals, as is the case this year.

Beyond some of the financial outlook provided when the company revealed its Q4 and full-year 2020 earnings earlier this month, Mattel placed focus on its overall progress in its ongoing transformation efforts, with success in reaching consumers on multiple platforms, including new direct-to-consumer offerings. Mattel’s e-commerce sales were up 50% last year. Additionally, the company highlighted its progress in sustainability, community outreach, and diversity.

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