Toy market news

Toy manufacturer Toi-Toys enters the Italian market

Over the past 30 years, Toi-Toys has become one of the leading suppliers of toys in Europe. In order to continue this growth in the future, Toi-Toys is continuously looking for ways to expand its market share and improve its performance.

The latest development is the expansion into the Italian market. To realise this, Guido Nigiotti was hired as Sales Manager Italy on 1 October.

Guido Nigiotti, together with his team of three, will focus primarily on the chains in the market segments of specialised toy shops, hyper- and supermarkets as well as mixed and household goods shops. With their extensive experience and full focus on the Italian market, this team represents the perfect foundation for Toi-Toys to achieve its stated growth targets in Italy.

"I see it as a great challenge to position Toi-Toys even better in the Italian market. With a range of over 2,000 products, Toi-Toys offers both a wide and a deep assortment of toys at an affordable price and always with an eye on the latest trends. Moreover, Toi-Toys has everything it needs to be successful: a large showroom, 16. 000 m2 of storage space, a purchasing, marketing, sales, design and a quality department with its own laboratory for carrying out product tests," explains Guido Nigiotti.