Toy market news

Toynamics taps Playtime PR amid UK marketing plans to hit ‘biggest year of growth to date’


In its latest positioning for its ‘biggest year of growth to date,’ Toynamics UK and Ireland has tapped the award-winning communications agency, Playtime PR to strengthen its domestic marketing efforts.

The move follows the appointment of Emma Damerell as the company’s head of marketing only last month, with whom Playtime PR will work hand-in-hand to deliver new strategic PR support for both the Hape and Skip Hop brands.

The partnership will also work to support Toynamics’ UK plans for Nebulous Stars and Nanoblocks.

Under the new partnership, Playtime PR will manage all UK b2b and b2c earned media relations, product placement, influencer campaigns and celebrity nurturing activity, with a focus on delivering tangible business impact through strategic activations and outreach.

Toynamics UK and Ireland exclusively distributes for award-winning brands including Hape, Skip Hop, Nanoblock, Nebulous Stars, DinosArt and more.

Playtime PR specialises in working with toys, games and family brands. The agency’s business model is ‘virtual’, meaning that its more than 20 senior, expert communications consultants have always worked remotely – not just post-Covid – all over the UK, since the business was founded seven years ago.

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