Toy market news

ToyTopic launches with high-profile brands and WowWee partnership

New company ToyTopic has announced its plans for the company as a new player in the toy market with high-profile brands on board and a strategic partnership with WowWee.

It will also open its showroom in October and has appointed ex-Sambro International head of sales Paul Cook as its new sales director.

ToyTopic has already established a successful relationship through WowWee, the company behind the huge global successes of the Baby Shark toy line, Fingerlings and Robosapien to mention a few, and WowWee has distributed ToyTopic product internationally since last year. ToyTopic will market the entire WowWee portfolio (except for My Squishy Little Dumplings) in UK and Ireland from spring 2022 onwards.