Toy market news

Trends UK teams up with Larkshead for Numberblocks and Alphablocks ELAs


Joining a growing roster of Numberblocks & Alphablocks licensees, Trends UK will be launching branded ELAs later this year.

Larkshead Licensing, Alphablocks Ltd UK appointed licensing agency, has signed Trends UK as the licensing partner for hit pre-school brands Numberblocks and Alphablocks for the Electronic Learning Aids category.

Trends is known for developing a growing portfolio of innovative, award-winning pre-school electronic learning toys based on popular licensed characters.

Numberblocks and Alphablocks series both air on CBeebies & BBC iPlayer in the UK, as well as globally on their respective official YouTube Channels with a combined 1.8b lifetime views. The series also both air on Netflix globally (excluding UK, Africa, Israel and China).

Read more