Toy market news

U.S.: Tonies launches new characters

Tonies expanded into the U.S. last fall, and this month it’s continuing to grow. New characters are joining the lineup of storytellers.

The Peppa Pig Tonie will launch next week, with short audio stories including “Peppa Around the World” and “Peppa Goes on Holiday” for kids to use with the Toniebox, a device that allows them to listen to stories and songs without screens. Each of Peppa’s stories focuses on traveling and playtime with her family and friends. In addition, a Monsters Inc. Tonie will be out later this month.