Toy market news

U.S.: Topps truck hits the road ahead of International Trading Card Day

Trading cards are doing big business at hobby shops, specialty retailers, and mass retailers across the country. According to recent data from The NPD Group, in the first four months of 2022, the collectibles subcategory of toys experienced 28% growth with sports trading cards fueling a large portion of the uptick. And when it comes to trading cards, the biggest name in the business is Topps.

This summer, the sports and entertainment trading card company (recently acquired by Fanatics Collectibles) will hit the road on its second annual, cross-country pop-up truck tour. The Topps truck will cover more than 8,000 miles as it makes its way across the country wrapped in more than 11,000 baseball cards ahead of Topps’ International Trading Card Day (formerly known as Baseball Card Day) on Saturday, August 6.