Toy market news

U.S. Toy, Horizon Group USA ink retail distribution pact for specialty toy and gift market

Products from Horizon Group USA are about to become much more accessible for independent toy stores and gift shops

U.S. Toy inked a deal with Horizon to serve as the exclusive distributor for its arts, crafts, and STEM kits for the specialty market. Horizon creates a wide range of brands, including STMT, Story Magic, It’s So Me, SLIMYGLOOP, Mixy Squish, and The Young Scientists Club.

The addition of Horizon products to the U.S. Toy distribution portfolio means that specialty retailers can add these products to their orders to get free fright and extended date terms.