Toy market news

UFC taps Panini America as its official collectable trading cards partner

By www.toynews-online.biz

The mixed martial arts organisation, UFC has entered into a multi-year licensing agreement with Panini America to become the brand’s official and exclusive collectable trading card partner.

Under the new deal secured by IMG, Panini America – recognised as the world’s largest licensed sports and entertainment collectables company – will launch its official UFC collection this April with the roll-out of the UFC Prizm collectable series. Panini will also add UFC trading cards to other popular product lines such as Select, Contenders, and Immaculate throughout the year.

As part of the partnership, Panini America will capitalize on UFC’s biggest moments in real-time with the company’s direct-to-consumer Panini Instant platform. Panini Instant makes trading cards of UFC’s biggest fights, moments and milestones available just hours after they happen. These special cards will be available for a limited time and are made to order.

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