Toy market news

UK and Ireland: Winning Moves lands Top Trumps campaign with McDonald’s Happy Meals


Winning Moves has struck up a new partnership with the fast-food restaurant, McDonald’s for a Top Trumps campaign that will bring the popular family card game to Happy Meal Boxes kicking off this month.

Top Trumps packs will now be gifted in Happy Meal Boxes at McDonald’s restaurants across the UK and Ireland, each of which will be centered on the animal kingdom. There are currently ten animal-themed Top Trumps packs to collect.

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