Toy market news

UK: Mattel supports indie retailers with dynamic digital marketing campaign

Running over a couple of months, the Mattel campaign will increase awareness and drive footfall to over 300 independent toy retailers in UK.

With lockdown now easing in key areas of the UK, Mattel is supporting the independent sector with an innovative digital marketing campaign that the company says will increase awareness of its strong brand portfolio, and help drive footfall into newly reopened local independent toy retailers. The dynamic campaign will launch on 4th May and run for a couple of months.