Toy market news

UK: Playmobil virtual event opens next week


There are limited spaces available by appointment only, find out how to book your slot to view the Playmobil ranges.

Playmobil has launched its first ever virtual toy fair this year. The event has been carefully designed to take retailers and buyers though the new launches for 2021 and view everything on offer for the year ahead.

Visitors are invited to travel around the virtual stand and experience the second chapter of the Novelmore adventure, as well as new licensed offerings from the brand, including Volkswagen and Porsche. There are also additions to current successful licensed ranges including Back to the Future, Scooby Doo, Spirit and How to Train Your Dragon.

Playmobil is also launching two high profile new ranges which have been developed in-house: Dino Rise and Magic Surprise. Visitors to the virtual fair will be able to find out more about these exciting new introductions. Attendees will be able to speak to their account manager and view all the new ranges through videos and presentations – as well as experience a few surprises along the way.

The event will be running from the 15th – 26th February, by appointment only. There are limited spaces available, so buyers are advised to get in touch as soon as possible to secure a slot.

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