Toy market news

ViacomCBS Consumer Products executives to deliver BLE keynote

The presentation, taking place on day two of this year’s BLE, will focus on Diversity & Inclusion efforts and new toy research

ViacomCBS will share insights from its corporate Diversity & Inclusion efforts, with a specific focus on its recently conducted toy research, during Brand Licensing Europe’s second-day keynote.

Mark Kingston, senior vice president, International, ViacomCBS Consumer Products, will lead the keynote and review the impact on culture, community and industry from a strong commitment to diversity, inclusion and belonging. The keynote will also feature Ameeta Held, vice president, Insights and Business Strategy, referencing ViacomCBS’ original toy research, which details the importance of authentic representation in dolls and the impact on choice.

The keynote, which takes place in-person at BLE from 13:00-14:00 on Thursday 18th November, will also set the background as to why the consumer products and licensing community play such a pivotal role in diversity and inclusion.