Toy market news

VIZ Media appoints Boutique Licensing Agency as its European agency

VIZ Media, a world-leading producer of manga and anime, is pleased to announce the appointment of Boutique Licensing Agency (BLA!) as its European agency, to lead VIZ Media’s consumer products business expansion internationally.

Featured in the portfolio are icons such as Rumiko Takahashi’s epic time-traveling demon-fighting tale Inuyasha, and Tite Kubo’s fantasy-adventure Bleach, including the latest adaptation, Bleach: Thousand-Year Blood War. Plus, exciting new work by both debut and experienced creators such as the devilish destruction in Devil’s Candy from Rem and Bikkuri or the cock with a hero’s mission in Rooster Fighter by Shu Sakuratani – both hailed webcomic sensations respectfully.

BLA!’s role will be to partner with VIZ on creating a strategic plan for Europe, to sign and manage licensees across general merchandise, experiences, and promotions. BLA! will also support retail partnerships and collaborations on behalf of VIZ Media.

Disney+ is launching the highly anticipated Bleach Thousand Year Blood War globally in all territories outside of the United States. According to the first episode made a terrific first impression with a 9,1 rating, making it the top current performing animé episode. A true testament of how much fans have anticipated the new series launch after waiting a decade since the classic series season finale.