Toy market news

VTech to launch green ELPs as part of ongoing sustainability commitment


VTech’s ongoing efforts to develop eco-friendly products and packaging, plus recycling programmes demonstrate the company’s commitment to the 5-year Sustainability Plan unveiled in June 2020.

The toys will be labelled to show which eco-friendly materials they are made from.

VTech is to launch a variety of green electronic learning products in 2021, marking the next step in its sustainability commitment, which aims to replace all fossil-based plastics with sustainable alternatives by 2030.

VTech branded eco-friendly products include four new vehicles in the popular Go! Go! Smart Wheels series, all made from plant-based plastic, and the Sort & Recycle Ride-on Truck, which is made from reclaimed plastic.

LeapFrog welcomes a new Choppin’ Fun Learning Pot with vegetable accessories made from plant-based plastic, while VTech will source materials from responsibly managed forests certified by the Forest Stewardship Council for two new wooden toys: the Nature ABC Board and an interactive wooden puzzle.

The introduction of sustainable product packaging for VTech’s toy products is also well underway. Currently, 94% of packaging materials is recyclable, while 90% of the cardboard used in packaging is recycled. VTech is also committed to eliminating fossil-based blister packaging and replacing it with plant-based alternatives in 99% of its electronic learning products by 2025.

To support circular economy initiatives in its major markets, VTech has engaged in various post-consumer packaging recycling programmes in the US, UK, Australia and New Zealand. Packaging recycling labels such as How2Recycle and On-Pack Recycling have also been placed on the packaging of electronic learning products for consumers’ easy reference.

To encourage post-consumer product recycling, VTech has partnered with TerraCycle in the US, and the Electronic Products Recycling Association in Canada. It has also followed the Waste Electrical and Electronic Equipment Directive in Europe by adding product recycling labels on product packaging.

VTech says its ongoing efforts to develop eco-friendly products and packaging, as well as its continuous engagement in various post-consumer recycling programmes in major markets, demonstrate the company’s commitment to the 5-year Sustainability Plan 2025 it unveiled in June 2020.

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