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WarnerMedia’s preschool brand Cartoonito makes Asian debut

Cartoonito, WarnerMedia’s preschool brand, has made its Asian debut. The brand launched as a dedicated morning programming block on Cartoon Network in Japan on March 1 and in Southeast Asia and Korea today (March 28). It offers a modern approach to preschool programming, built to support each child’s unique potential with its educational framework called “Humancentric Learning”.

Tentpole shows in Southeast Asia and Korea include Lucas the Spider, Dino Ranch, Monchhichi and Esme & Roy. These sit alongside a growing slate of new and library series in a line-up that celebrates individuality and originality, while championing creativity, compassion and inclusion. These shows will also sit in a dedicated Cartoonito programming rail on the regional streaming service HBO GO in Southeast Asia, Hong Kong and Taiwan. A launch event is scheduled in Singapore in April.

In Japan, the line-up includes Thomas and Friends, Pingu, and Dorothy and the Wizard of Oz. Celebrity singer Kaela Kimura sings the theme song during the daily block. Cartoonito will launch in Australia and New Zealand in early July, and in South Asia later in the year.

licensing.biz