Toy market news

WHP acquires controlling stake in Toys”R”Us


WHP Global, a leading brand acquisition and management firm based in New York, announced that it has acquired a controlling interest in Tru Kids Inc., parent company to the iconic Toys“R”Us (“TRU”), Babies“R”Us, Geoffrey the Giraffe brands, and more than 20 established related consumer toy and baby brands.

Toys”R”Us and Babies“R”Us generate over $2 billion in global retail sales annually through nearly 900 branded stores and ecommerce sites in over 25 countries across North America, Europe, Asia, Africa, Australia, and the Middle East.

WHP is now a significant shareholder of TRU among a group of institutional investors that includes funds managed by Solus Alternative Asset Management and funds managed by the Private Equity Group of Ares Management Corporation.  Going forward, WHP will manage the global TRU business and direct its strategic expansion.

In addition, there are 20+ related consumer brands in the portfolio, including: Journey Girls, Fastlane, True Heroes, You & Me, Just Like Home and Imaginarium.

Including TRU and its fashion brands, WHP manages over $3 billion in retail sales across its portfolio of brands.  WHP is backed by a $350 million equity commitment from funds managed by Oaktree Capital Management, L.P. with a leverage facility provided to WHP by funds and accounts managed by BlackRock.

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