Toy market news

WildBrain reconfigures its executive ranks

WildBrain has just announced several C-suite appointments that will reshape its leadership ranks, setting up a new chief content officer, chief operating officer and chief marketing officer.

Stephanie Betts has been promoted from EVP of content and current series to CCO, with the responsibility for overseeing the company’s content slate and cultivating an artist-led culture across from its animated and live-action content.

Deirdre Brennan is moving up from EVP of content partnerships to COO.

Both Brennan and Betts start in their new roles immediately and will continue to report to WildBrain president Josh Scherba.

The company has also hired Damon Berger earlier this month as its first-ever CMO, with a focus on taking advantage of new business and revenue opportunities in media sales, social commerce and digital marketing.