Toy market news

Winning Moves Games USA inks deal to produce retro-style Wham-O toys

The Wham-O resurgence has begun

Following recent deals with Jazwares for pet toys and Critical Content for TV projects, Wham-O is getting into business with Winning Moves Games USA.

Anjar and Becker Associates - acting as the exclusive licensing agency for Wham-O - brokered the deal under which Winning Moves will produce and market a collection of classic, retro-style toys based on the Wham-O archives. Since its founding in 1948, Wham-O has produced several iconic American toys, including the Hula Hoop, Frisbee, Boogie Board, Slip ‘N Slide, and more.

According to Philip Orbanes Jr, president of Winning Moves Games USA, its line of classic Wham-O toys will include Frisbee, Super Ball, Hacky Sack, Trac Ball, and more.

toybook.com