Toy market news

Wow! Stuff and Aardman introduce MovieMates

MovieMates collectible, articulated figures come with a film rig and a free app and launch with Jurassic World as the first theme

Toy innovation company Wow! Stuff and award-winning stop-motion animation studio Aardman have today announced a collaboration on a global consumer products initiative: MovieMates.

The two innovative businesses have joined forces to create the new range, utilising both companies’ unrivalled specialist expertise.

MovieMates, launching first with the blockbuster franchise Jurassic World, is a range of collectible, highly detailed and articulated action figures mounted on a non-removable ‘film rig’ that comes with a free MovieMates app. Using the figure or figures and the stop-motion app, kids and kidults can recreate movie scenes or create new ones of their own. ‘Start making movies within 60 seconds’ is the premise behind the easy to use toys and app.

MovieMates will be on sale this July, launching with the Jurassic World franchise, and is distributed and marketed in the USA by Jakks Pacific and in the rest of the world by Wow! Stuff. Wow! Stuff has also signed further tier 1 licensed brands which are set to launch globally later in 2022.