Toy market news

Wow! Stuff readies for European growth with £4.5m funding from Independent Growth Finance

Wow! Stuff has secured a £4.5 million facility from Independent Growth Finance to help the award-winning toy innovator in its ongoing growth aspirations, particularly across the European market.

As a company already working with global brands, the Wolverhampton-headquartered business has offices in LA and Hong Kong, but is now looking to expand in the European market. The additional funding will allow the firm to expand its branded range throughout the pandemic and beyond.

Founded in 2006, Wow! Stuff has become a global developer and supplier of branded toys, gifts, and gadgets, with significant success in the UK, European, and US markets. The firm now works with what it bills Tier One licensing partners across a portfolio that spans names like Disney, Marvel, and Warner Brothers.

As lockdown lifts, the company feels it is in a great position to focus on growth aspirations with its branded range and continue to innovate across the market.