Toy market news

Wow! Stuff unleashes new Jurassic World flying toys, collectables, and more in Universal partnership


Wow! Stuff is continuing to expand its portfolio of hit licensed brands with the addition of Universal Pictures and Amblin Entertainment’s blockbuster franchise, Jurassic World.

Under the new partnership, Wow! Stuff will unleash a series of collectables and flying toys based on the iconic Pteranadon, including the Pteranadon Jump Rocket that sends the flying dinosaur 50 feet skywards, as well as the new Dino-Glider featuring a jet motor that powers its dinosaur along a circular flight path.

And this is just the tip of the prehistoric iceberg of the range currently in development. The range will also be joined by an extension to Wow! Stuff’s popular collectable Wow! Pods – the ‘swipe to light’ collectable that hit the number one best-seller spot on Amazon last November.

Jurassic World Wow! Pods SFX feature a special effects sound mode. Kids can ‘swipe to light’ to reveal hidden icons inside the hexapod while they Clap to Roar to release dinosaur roars authentic tothe sounds of those in the Jurassic World franchise.

Dialing up the cute factor within the new collection is Wow! Stuff’s own innovative take on dinosaur hatching with the Drop ‘n Pop dinosaur egg like no other. Kids can simply drop the egg onto a hard surface and watch it pop open to reveal a soft plush dinosaur. The line features both Bumpy – the baby dinosaur featured in Jurassic World: Camp Cretaceous, or the infamous T-Rex.

When popped open, the dinosaur sits at the base of its egg, making it the ideal item for display. They are also easy to squash back into the eggshell and re-seal.

The range is expected to land on shelves from June this year.