Toy market news

Yoto secures £17m to fuel European and North American growth

The company offers access to entertaining audio content that promotes learning and play, and hopes the funding will open this up to more kids than ever before.

Yoto, the audio platform for kids behind the award-winning Yoto Player, has raised $17m in Series A funding to help facilitate its rapid growth across Europe and North America. The investment closed in January and followed the successful 2020 launch of the second generation Yoto Player, which was subsequently awarded one of Time magazine’s Inventions of the Year.