Toy market news

Zigazoo, ‘TikTok for kids,’ secures $4MM in funding

Kids-oriented social streaming app Zigazoo announced the completion of a $4MM seed funding round, led by MaC Venture Capital and attracting investors including: Serena Williams’ Serena Ventures; Jimmy Kimmel and Wheelhouse, Kimmel and Brent Montgomery’s media and investing business; Founder & CEO Chris M. Williams; Jeremy Padawer of Jazwares; Talis Capital; Tech Coast; manager and producer James “Babydoll” Dixon; and MasterClass Head of Talent Matthew Rutler.

Launched in 2020 by UClass co-founders Zak and Leah Ringelstein, Zigazoo is a short-form video platform that combines elements of popular social media and streaming sites like YouTube and TikTok with safety features to create a social streaming experience specifically for kids.

As a member of the kidSAFE Seal Program, Zigazoo verifies all users and enlists a human moderation process that reviews for kid-friendly behavior, dress, and language. To keep all interactions positive and help promote healthy online relationships, the app only allows positive emojis and stickers throughout its interface. The app enables kids to browse and view children’s media content, participate by recording and sharing 30-second challenge videos tied to each piece of content, and interact with other kid subscribers and their video creations. It’s available for download for free on the Apple App Store and Google Play App Store.

Since launching this past summer, the app has accrued more than 20 million views, 100,000 subscribers, and content from children’s media brands including Peanuts, Netflix, Apple TV+, Canticos on Nick Jr., the Philadelphia Zoo, kids’ musician Laurie Berkner, 2021 Grammy winner for best children’s album Joanie Leeds, and most recently, Serena Williams and Olympia Ohanian’s Qai Qai Doll, who have partnered with Zigazoo to engage with kids in short-form video creation challenges. In the coming months, Zigazoo will introduce a new wave of blue chip content partners.