Toy market news

ZURU beats sustainability goal for Bunch O Balloons by 57%

A year into its efforts to remove the use of virgin (non-recycled) plastics from its Bunch O Balloons brand, ZURU revealed that it has exceeded its goal by 57%.

Last year, the company set a goal of removing 800 tons of virgin plastic from its water balloon line, but thanks to the use of recycled materials and increased orders for 2021, the company has marked a 1,200-ton reduction.  Additionally, ZURU is shipping Amazon orders of Bunch O Balloons in new, frustration-free packaging that the company estimates will result in an additional 29 tons of plastic saved just through Amazon orders in the U.S. alone.

ZURU is in the midst of rolling out a 360-degree sustainability program across its entire operation. Next steps include a move to plastic-free packaging on ZURU’s Sparkle Girlz products by 2025, and new ZURU programs that will reduce CO2 emissions by optimizing the space required to ship its Tiny Town products.