What demands will toys have to meet in the future? They ought to be environmentally friendly, recyclable and durable. Social changes, growing environmental awareness and new value drivers all lead to a more sustainable lifestyle and altered consumer habits – this is what companies are faced with. Clara Blasco, Design & Trend Researcher at AIJU (Technological Institute for children’s products & leisure in Valencia/Spain) revealed the societal and ecological changes at the Spielwarenmesse®, as well as the effects that these have on the toy industry.
In her talk on #trend day in the Toy Business Forum, Clara Blasco looked at the following issues:
- Social changes – feminism, different values, different preferences
- Increased environmental awareness
- Eco-friendly products
- New consumer habits
- Technology as a way of life for simplified shopping
Toy Business Forum 2020 - Consumer attitudes and toy trends for eco-babies and bio-parenting
