Like every year, there are exciting new trends in the licensing business. Besides sustainability, social media & marketing and the revival of retro, Peter Hollo, Gisela Abrams and Steven Ekstract talk about NFTs and Kidults. Watch the video to find out what other trends will impact the licensing industry in 2022.
About the Speaker
Peter Hollo is considered a seasoned toy expert, a tough negotiator when it comes to buying and an excellent strategist. Many industry insiders know him from his 11-year long activity for MÜLLER in Ulm, where he was last in charge of international buying and selling of toys and seasonal articles in Germany, Austria, Slovenia, Croatia and Hungary. In 2012 he founded Ph – International Consultants and ever since has been consulting to international big players, but also mid-sized enterprises on HR marketing, employer branding, or organisational design.
Gisela Abrams is the Senior Vice President, Global Partnerships at Licensing International – the premier trade association for the global licensing industry – headquartered in NYC and with offices and representation around the world. In her role, Abrams is responsible for broadening Licensing International footprint, services and offerings to the global membership, including fostering the growth and expansion of licensing around the world.
Steven Ekstract is Managing Director of Global Licensing Advisors, a consultancy that provides companies with insight and strategic direction to succeed in the $300 billion a year licensing business. Ekstract is the founder and former Publisher of License Global magazine, the leading information source for the consumer licensing business.