Sustainability and Toys

How the Industry is Responding to the Mega-Trend

Companies in the toy industry have to be one step ahead of their customers: while many consumers are only just beginning to develop an interest in sustainable toys, the right concepts and products already have to be available and on the shelves. This presentation will examine how the industry is responding to this challenge and how retail can take profitable advantage of the sustainability mega-trend.

Axel Dammler, iconkids & youth international research GmbH

About the speaker:

Axel Dammler is managing director of iconkids & youth, Germany’s largest institute specialised in kids and youth research. He has been working with young target groups since 1992 and has carried out numerous studies in the national and international toy market.

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