Technological progress and changing consumer demands result in retailers realizing things that were only discussed in the past. Several innovations in stationary retailing and logistics had been present for around a decade: personalisation, till-less stores, same-day delivery, 24-hour shopping and the linking of stationary and online retail. Thanks to technological progress, especially in the backend and in the cloud and innovations in artificial intelligence, these visions can now become a reality.
This marks the beginning of a race between the manufacturers of consumer goods, retailers and logistics providers. After all, only those who find a way to incorporate the benefits of online shopping into stationary retailing will register strong sales in the future. Some enterprises are already modernising their IT systems and all key business processes in pursuit of this. Others are creating the basics for effective online retail for the first time, especially in the area of e-food.
About the speaker:
Achim Himmelreich has been a consultant for more than 20 years. Prior to joining Capgemini he acted, among other things, as a partner with management consultancy Mücke, Sturm & Company. His work focuses on digital strategy and transformation. He has closely followed the immense changes brought about by digitalisation from the beginning and has driven the establishment of new business models in countless projects. Since 2016, he has continued these activities with an end-to-end perspective at Capgemini as Global Head Consumer Engagement (Consumer Products & Retail). He is Vice President of the German Association for the Digital Economy (BVDW), a sought-after speaker and the author of numerous specialist articles.