The COVID-19 pandemic has altered how we shop – but how likely will these changes stick? Will the feared “death of the city centre” occur or will in-person shopping experience a renaissance after the hardships of lockdown? Simon-Kucher & Partners surveyed consumer expectations.
About the speaker:
Dr. Benjamin Pfister studied languages, economics and culture as well as business administration at the University of Passau and the Cardiff University in Wales. He subsequently completed his doctorate at the Institute for Market-Based Management of the Munich School of Management (Ludwig Maximilian University). As the Director of Consumer Goods & Retail Practice at Simon-Kucher & Partners Strategy & Marketing Consultants GmbH, he has been advising leading manufacturers of consumer products on national and international projects (with a focus on B2B and B2C pricing) for over eight years.