Video

The Sustainable Point of Sale

Bringing Sustainability to Life

Sustainability is a complex topic that cannot always be easily implemented at the point of sale. Based on a roadmap, you will be introduced to interesting instruments and thought-provoking impulses for integrated presentation of the topic at the point of sale. Get ideas on display windows, furniture, communication, and your future range. You’ll come away from this talk with tools that can bring sustainability to life for your customers in the short, medium, and long term.

Hannah Paffen, Tiny Hazel

About the speaker:

Hannah Paffen studied fashion design in Munich as well as business development and consulting in Kempten. Prior to setting up Tiny Hazel, an online shop for toys produced in an environmentally and socially fair way, in 2020, she was a product manager at an outdoor company and gained retail buying experience. One year after establishing Tiny Hazel, she supplemented her online offering with retail space in a concept store. Tiny Hazel is a founding member of the Fair Toys Organisation (FTO). Hannah Paffen served as a presenter for the Green Business Days in Germany’s Allgäu region in 2021.

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