Spirit of Play - Around the toy industry

Experiment kits, board games, children’s books and the like can help explain the topics of environmental protection and sustainability in all of their facets.

2022 will become a massive year for movie merchandise. Learn more about the upcoming UK licensing trends presented by John Baulch, publisher of the Toy World magazine.

Online and social media marketing campaigns for brands extend visibility and reinforce brand loyalty. How to reach consumers via online social media platforms.

Sugarcane, chalk and wood can be utilised in ways that are not immediately obvious. For example, they are increasingly being used to produce plastic.

Founded in 2020, the Fair Toys Organisation (FTO) is developing an international seal for toys that aims to create transparency about social and environmental standards.

Toy ads from the past help to understand changes in values and attitudes of families, whereas the analysis of current ads provides clues for emerging trends.