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Quirky word and image combinations, called memes, are an Internet phenomenon. When companies get the humour right, their advertising messages can go viral online.
Unfortunately, Generation Y doesn't seem to enjoy a good reputation.
The founding of the Fair Toys Organisation turns long-standing controversies between NGOs and the toy industry into constructive cooperation.
Retailers implement customer bonding strategies with focus on families by turning the Point of Sale into a Point of Entertainment.
The construction toy BionicTOYS aims to teach children about the laws of nature in a playful way.
Patric Fassbender and Marcus Stahl are the founders and managing directors of Boxine GmbH