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The toy market in Western Europe currently faces many challenges with COVID-19 pandemic, a changing retailing landscape etc.
In this webcast, Peter Hollo, Yawar Haider and Werner Lenzer discuss how sequels, spinoffs and remakes are proving to be the money makers in the licensing business.
The aim is to gradually open up the retail trade in order to slowly return to normality.
Schools are closed, leisure activities are restricted to a minimum and the working population is called upon to stay at home – the world is a crazy place right now.
Trend expert Reyne Rice gives an overview of the latest toy trends in the fields of technology and digitalisation.
Public life has ground to a halt and shops have closed due to the current COVID-19 pandemic.