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Technological progress and changing consumer demands result in retailers realizing things that were only discussed in the past.
Be it the iconic 60s’ scooter or a futuristic electric truck: For collectors, licensed vehicles that are exact replicas of their real-life original have an exciting appeal.
When two or more well-known brands enter into a collaboration to establish a new joint product, it's called co-branding. A new innovative approach?
There are many layers to sustainability. With regard to the environmental perspective, the energy supply and choice of materials are the main factors.
Schedule of events relevant for the toy industry in May 2022.
On 1 May 2022, PIKO Spielwaren GmbH will celebrate its 30th anniversary. Tech journalist Peter Pernsteiner reports about the company’s challenges in the past and the present.